Agus Celebrates Milestones with Hello Day! Magico at SIAL Paris 2024
- Oct. 22, 2024
- FMCG HORECA BUSINESS
Agus, a prominent player in the food and beverage industry, is making a splash at SIAL Paris 2024, taking place from October 19–23 at the Parc des Expositions de Paris-Nord Villepinte. This year's event is particularly special as it coincides with Agus' 25th anniversary and the 60th anniversary of SIAL. At the forefront of their presentation is the exciting new beverage line, Hello Day! Magico, designed to deliver an unforgettable sensory experience with every sip.
A Celebration of Experience and Innovation
Jaroslaw Banda, communications director at Agus, emphasizes the significance of participating in such a prestigious event. "Being part of SIAL Paris allows us to connect with key industry representatives and innovators. It’s a fantastic opportunity for knowledge exchange and inspiration," he explains. The insights gained from this elite platform will help Agus shape its future, guided by their Horizon 2048 vision, which focuses on new sales channels, diversification, and internationalization.
As consumer preferences evolve, shifting toward indulgence and unique sensory experiences, Agus is adapting its offerings. According to GlobalData's analysis, modern consumers seek emotional and social fulfillment from their purchases, a trend particularly prevalent among Gen Z and millennials. Banda notes, "Our commitment to delivering exceptional food and beverages remains strong, and the launch of Hello Day! Magico is a testament to our ability to innovate and align with global trends."
Hello Day! Magico: A Taste of the Extraordinary
Hello Day! Magico is poised to be the star attraction at Agus' booth at SIAL Paris (5C D016). This new sub-brand not only celebrates indulgence but also focuses on creating emotional connections through flavor. The name "Magico" combines the concepts of magic and coconut, aiming to transport consumers to enchanting places with every taste.
The product features crunchy coconut cubes (nata de coco) immersed in refreshing juice, providing both a delightful texture and a unique flavor experience. Currently available in three hero flavors—mango, lychee, and coconut—and two exciting flavors—yuzu and mojito—Hello Day! Magico is set to impress adventurous palates. Agus is also developing additional flavors, further expanding its innovative range.
A Commitment to Sustainability and Wellness
Agus' dedication to consumer health and environmental sustainability is evident in the Hello Day! product line. Inspired by the charm of traditional farmers’ markets, Hello Day! products feature vibrant packaging that evokes freshness and quality. The brand's motto, "Hello Day! Change Your Life!", reflects its mission to encourage consumers to rethink their eating habits and embrace healthier lifestyles.
The Hello Day! Smoothie, a filling, nutrient-rich beverage, is made with natural fruit purees, juices, and coconut cream, without any fillers. With a long shelf life of 12 months and recyclable packaging, it caters to vegan consumers, earning the V-Label International certification.
Additionally, the Hello Day! Honey Nut Bars combine roasted nuts with natural blossom honey, available in delicious flavors like sea salt, cranberry, and dark chocolate—perfect for a quick, nutritious snack.