Addmind Opens BeBabel at Palm Jumeirah’s Club Vista Mare
- Dec. 12, 2024
- FMCG HORECA BUSINESS

Addmind Hospitality is set to elevate the dining scene at Dubai’s iconic Palm Jumeirah with the opening of BeBabel at Club Vista Mare. The venue is a fresh take on the renowned Babel brand, blending traditional Lebanese flavors with a modern, contemporary twist.
A Fresh Twist on Lebanese Hospitality
BeBabel is designed to offer a relaxed yet stylish dining experience, capturing the essence of Lebanese hospitality while embracing a contemporary, casual-chic atmosphere. Open from morning till night, the restaurant offers a range of options, from delicious breakfasts and refreshing cocktails to shisha and a variety of mouth-watering Lebanese dishes. Whether you're looking to start your day with a hearty meal, enjoy a casual lunch with friends, or unwind with drinks in the evening, BeBabel promises to deliver.
Tony Habre, CEO and founder of Addmind, explains, “BeBabel is all about capturing the essence of Lebanese hospitality and bringing it to a location as breathtaking as Club Vista Mare. As an extension of the renowned Babel brand, BeBabel introduces a fresh, casual-chic twist on our Lebanese roots, designed for an innovative yet relaxed dining experience.”
With its stunning coastal view and laid-back ambiance, BeBabel offers a unique space for guests to savor the rich flavors of Lebanon while enjoying the panoramic views of Dubai’s coastline. Whether you're dining with family, friends, or colleagues, BeBabel promises an unforgettable culinary journey.
Addmind’s Strategic Expansion: A Glimpse into the Future
But BeBabel is just the beginning for Addmind. In a move to expand its footprint, Addmind has entered into a joint venture with ADMO Lifestyle Holding (ADMO) to launch a new vertical, Alpha-Mind. This partnership aims to fuel the growth of existing brands and create new concepts within the region and internationally.
Tony Habre further shares, “Alpha-Mind is a strategic alliance that unites two powerhouses in their respective sectors with a shared vision of growth and unparalleled guest experiences. Our aim is to continue to expand and elevate our homegrown brands on a global scale, tapping into new markets and reaching diverse audiences.”
The Alpha-Mind Vision
Alpha-Mind’s portfolio already includes a range of renowned brands such as CLAP, ONGAKU, Babylon, Sucre, Alma Bar, Bar Du Port, and Iris, as well as the Iris Beach House hotel brand. Addmind will manage all operations under Alpha-Mind with a focus on innovation, entertainment, F&B, and next-gen lifestyle concepts. This strategic move will help shape the future of experiential dining and entertainment, both regionally and globally.
As the hospitality and entertainment landscape continues to evolve, Addmind is at the forefront, creating memorable experiences that seamlessly blend tradition with modernity. The launch of BeBabel at Palm Jumeirah is just the latest example of Addmind’s commitment to delivering world-class experiences that resonate with the tastes and preferences of today’s guests. With plans for further expansion and the introduction of new, innovative concepts, Addmind is positioning itself as a leader in the region's ever-changing hospitality sector.