Accor to Open New Mercure Hotel in Tsaghkadzor, Armenia’s Premier Resort Town

Accor, one of the world’s leading hospitality groups, has announced the signing of an agreement with WinInvest LLC to open a new Mercure hotel in Tsaghkadzor, Armenia. Set to open in early 2027, the new Mercure Tsaghkadzor will be a 4-star hotel that promises to deliver a truly local experience, aligned with Mercure's “Locally Inspired” philosophy.

A Perfect Blend of Culture and Comfort

The Mercure Tsaghkadzor will be a unique addition to the region, with interiors inspired by Armenia's rich cultural and historical heritage. Since its inception in 1973, Mercure has committed to offering guests more than just a place to stay. The hotel chain’s “Discover Local” programme ensures that guests are immersed in the essence of the destination, with every detail—from the décor to the food and beverages—reflecting the locality’s distinctive charm.

With over 1,000 hotels worldwide, Mercure has become known for providing an authentic, locally-inspired atmosphere at each of its properties. This new venture in Tsaghkadzor marks a significant milestone in Accor's continued expansion into Armenia, a country that boasts an abundance of natural beauty and cultural treasures.

Tsaghkadzor: A Year-Round Destination

Tsaghkadzor, Armenia's most popular ski resort town, is quickly becoming a year-round destination for travelers. Thanks to its modern infrastructure, upgraded hotels, and improved transport accessibility, Tsaghkadzor is growing in appeal to both international and local visitors.

During the winter months, the town draws ski and snowboarding enthusiasts, offering some of the best slopes in the region. In the warmer months, the area transforms into a tranquil retreat, offering visitors stunning views of the Caucasus Mountains and a serene environment for relaxation and exploration.

Mercure Tsaghkadzor will be ideally located near key cultural and architectural landmarks such as the Kecharis Monastery complex and the Orbeli brothers' house-museum, adding to its appeal for both leisure and cultural tourism.

A New Gem for Tsaghkadzor’s Tourism

Hovhannes Cholakhyan, Founder of WinInvest LLC, expressed enthusiasm about the new development: “Mercure Tsaghkadzor will play a pivotal role in the expansion of Tsaghkadzor’s tourism infrastructure. The hotel will offer both locals and visitors the very best of Armenian hospitality while ensuring the highest standards of comfort through an internationally recognized brand."

The new hotel will feature 69 modern rooms, including 10 luxurious villas, ensuring a wide range of accommodation options for all kinds of travelers. The Mercure Tsaghkadzor will also feature a modern spa and wellness area, a swimming pool, sauna, hammam, and a dedicated kids’ area, making it a perfect family-friendly destination.

Dining and Conference Facilities

Guests can also enjoy a selection of dining options with three restaurants on-site, offering both local and international cuisines. For those visiting on business or planning private events, the hotel will provide several conference rooms, ensuring the venue is versatile for corporate functions and special occasions.

Mercure’s Ongoing Expansion

With more than 1,000 hotels across over 65 countries, Mercure continues to expand its footprint globally. The brand’s development pipeline is the largest in Accor’s portfolio, with more than 200 additional hotels in the works. This commitment to growth ensures that Mercure remains at the forefront of hospitality, delivering high-quality experiences infused with the local flavor of each destination.

Mercure Tsaghkadzor will also be part of ALL – Accor Live Limitless, the loyalty programme offering a wide range of rewards and experiences, further enhancing the guest experience.

A Bright Future for Armenian Tourism

The opening of Mercure Tsaghkadzor marks an exciting new chapter in the region’s tourism development, attracting international investment and fostering economic growth in Armenia. This new hotel will not only contribute to Tsaghkadzor’s appeal as a year-round destination but also serve as a beacon of Armenia’s growing prominence in the global tourism scene.

Mercure Tsaghkadzor is set to become a premier destination for both leisure and business travelers, offering an authentic and comfortable experience amidst Armenia’s breathtaking beauty. Whether you’re looking to hit the slopes, explore cultural landmarks, or simply unwind in a luxurious setting, Mercure Tsaghkadzor will soon be the go-to spot in Armenia's most beloved resort town. Stay tuned for more updates as the hotel prepares to open its doors in early 2027!