A Unique Fusion of Design and Tradition: Amassi at One&Only One Za’abeel

  • Jan. 30, 2025
  • FMCG HORECA BUSINESS
A Unique Fusion of Design and Tradition: Amassi at One&Only One Za’abeel

One&Only One Za’abeel, renowned for its modern luxury and architectural innovation, is about to unveil something truly exceptional this Ramadan—a one-of-a-kind haute couture-inspired Ramadan tent called Amassi. Named after the Arabic term meaning "the time from afternoon to sunset or midnight," Amassi promises to be an immersive celebration of craftsmanship, culture, and connection, blending the best of Moroccan heritage with the cosmopolitan spirit of Dubai.

This groundbreaking collaboration between Moroccan-French designer Selma Benomar and One&Only One Za’abeel will set a new standard in luxury Ramadan experiences. Through this collaboration, Selma brings her signature brand of haute couture design to the heart of Dubai, resulting in a stunning and exclusive Ramadan tent unlike anything the region has seen before.

A Vision of Modernity and Heritage

Selma Benomar, the visionary behind the creation of Amassi, explains that the design process was an opportunity to merge her deep love for Moroccan heritage with her passion for modern design. “I envisioned Amassi as an extension of my brand—a space where Moroccan heritage and modernity coexist beautifully,” says Selma. “The collaboration with One&Only One Za’abeel has allowed me to create something extraordinary, where haute couture techniques celebrate the hotel’s artistic spirit and visionary design."

The result is a luxurious setting where intricate Moroccan embroidery, rich textures, and sumptuous materials come together in perfect harmony with the refined elegance of One&Only One Za’abeel. The experience is expected to be nothing short of extraordinary—where craftsmanship and culture meet in the most stunning of ways.

A Masterpiece in Design and Craftsmanship

At the heart of Amassi’s design lies the elegance of Moroccan artistry, with a special emphasis on intricate embroidery and rich textures. Majestic arches, shimmering fabrics, elegant olive trees, and cascading chandeliers will greet guests, creating a serene and welcoming atmosphere. The walls of the tent will be embroidered and adorned with custom cushions, all handcrafted by Moroccan artisans, showcasing the meticulous craftsmanship that defines Selma Benomar’s couture creations.

Incorporating the spirit of haute couture into interior design, Amassi will offer luxurious yet modern reinterpretations of traditional elements. Expect sumptuous velvet and raw silk fabrics paired with sleek marble and wood finishes. The carefully selected color palette, featuring trendy tones like mocha and terracotta, will evoke the timeless elegance of Moroccan architecture while blending seamlessly with the modern, artistic sophistication of One&Only One Za’abeel.

A Sensory Experience Beyond Compare

“I believe that when fashion, architecture, and art come together, they create something truly unforgettable,” says Selma. Amassi is not just a place to dine; it will be a sensory experience that celebrates the spirit of Ramadan, tradition, and connection. Every detail has been meticulously curated to transport guests into an experience like no other, from the custom-made scent of the interiors to the tactile richness of the fabrics.

A Curated Ramadan Culinary Experience

To complement the stunning design, Amassi will offer a specially curated Ramadan culinary experience that reflects the collaboration’s creative and cultural fusion. The menu will feature eight live cooking stations and a signature dish—the traditional ouzi—bringing the essence of Ramadan to life in every bite. “This project reflects the harmonious blend of creativity and tradition that defines One&Only One Za’abeel,” says Thomas Peruzzo, Cluster General Manager at One&Only One Za’abeel. “The specially crafted Ramadan menu is going to elevate this vision, offering guests an unforgettable dining experience that perfectly complements the tent’s unique design.”

Live Music and an Unforgettable Atmosphere

Adding to the magical ambiance, live oriental music will fill the air each evening, bringing the spirit of the region to life. The combination of music, design, and cuisine promises to create a vibrant atmosphere that enhances the guest experience.

Redefining Ramadan Gatherings in Dubai

The Amassi Ramadan Tent at One&Only One Za’abeel will undoubtedly set a new benchmark for luxury Ramadan gatherings in Dubai. By merging the worlds of fashion, interior design, and gastronomy, this collaboration between Selma Benomar and One&Only One Za’abeel creates an unforgettable experience that redefines traditional hospitality in the region.

Whether you’re looking to celebrate with friends and family or experience something truly unique this Ramadan, Amassi offers an exclusive, immersive setting that blends the luxury of haute couture with the rich cultural heritage of Morocco, all while embracing the cosmopolitan flair of Dubai.

For reservations or more information, visit One&Only One Za’abeel’s Ramadan Page. Don’t miss out on experiencing the pinnacle of luxury and tradition this Ramadan!