The expansion of Papa Johns franchise in India

The third-largest pizza delivery business in the world, Papa Johns International, has disclosed its plans to expand in India. By collaborating with PJP Investments Group in Dubai, the business plans to establish 650 new eateries around India by 2033, with the first one debuting in Bengaluru in 2024.

"Our strategy is to first develop South India before moving north, west, and east. Hyderabad and Chennai will be our next stops after Bangalore, according to Tapan Vaidya, CEO of PJP Investments Group.

The expansion of Papa Johns in India is a significant step for the company as it seeks to establish a firm presence in one of the world's economies with the quickest growth. After a successful launch in the UAE, the firm has partnered with PJP Investments Group, one of its longest-standing international franchisee partners.

UAE influence

Over 100 Papa Johns restaurants are run by PJP Investments Group in the UAE, Saudi Arabia, and Jordan, and they want to run over 1,000 in the next ten years.

According to Vaidya, "The UAE has been our home market, and in the last four years, our growth has been meteoric." This pace is not likely to slow down soon. The business is still expanding, and tourism is on the increase. We now have 83 restaurants, and in a year or two, we expect to surpass the 100-restaurant threshold.

The collaboration is an important move for Papa Johns as it strives to increase its market share in South Asia. The 1984-founded business has operations in almost 50 nations and territories.

"Our team's excellent execution of the Papa Johns brand in the UAE, KSA, and Jordan provides for a perfect background platform to launch this massive expansion into India," said Vaidya. India presents a fantastic chance for us to take advantage of because of the rising ambitions of the middle class there as well as the country's booming revenue.

Market-specific expansion

According to Vaidya, the arrangement has been under development for 15 months and included extensive market research. "We worked with the brand in India to listen to the consumers, understood what works for them, spice tolerance levels, for example, are rather different for India than say, USA or even UAE for that matter," he added.

"A product of the greatest quality is required for a business model of this size, which Papa Johns supplies with their brand promise of 'Better Ingredients, Better Pizza.' For this project, the brand will collaborate with us to develop products for the Indian market, including a number of vegetarian choices."