Pickl is the first UAE restaurant to enter the metaverse

  • March 29, 2022
Pickl is the first UAE restaurant to enter the metaverse

Looking for a drool-worthy burger while exploring the metaverse? You might not be able to actually sink your teeth into Pickl in the metaverse (yet, with future VR tech though, who knows) but you will be able to find the award-winning burger joint there. Pickl will soon become the first UAE-based restaurant to enter the metaverse.

And if you’re not exactly sure what any of that means yet, don’t stress. The metaverse is a digital environment made up of augmented reality, virtual reality, and blockchain. Basically, it’s like a video game that impersonates the real world. You just strap on a VR headset and start exploring.

Fans exploring the new reality will find Pickl in the metaverse with brand-themed games, purchase virtual apparel and Pickl-inspired NFTs, which can be redeemed for physical items or used as virtual clothing to customise your avatar. Pickl will also be launching a virtual restaurant later this year. The future is here.

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In the future, Pickl plans to have a virtual restaurant that will replicate the full customer experience in the metaverse. It even plans to integrate Pickl in the metaverse with Pickl’s real-life delivery service so you can order a Nashville chicken sando or double cheeseburger in the metaverse and receive it direct to your door in reality. Pretty mind-blowing stuff.

Pickl is also opening an innovation test kitchen with a dedicated metaverse area for the Pickl team to experiment with the new virtual world.