Lulu Hypermarket will hold Taste New Zealand Week for the first time in Saudi Arabia.

  • March 27, 2023
Lulu Hypermarket will hold Taste New Zealand Week for the first time in Saudi Arabia.

Taste New Zealand Week will be held at LuLu Hypermarkets in Riyadh, Jeddah, and Dammam, where consumers will be able to sample some of the island nation's top food brands. Taste New Zealand Week is being organised by New Zealand Trade and Enterprise (NZTE), the government agency tasked with helping New Zealand businesses expand internationally.
Taste New Zealand Week will run from 26 February to 4 March 2023 as part of the 'Made with Care' government campaign, showcasing the products of six brands in the dairy, honey, meat, produce, and snacks categories, including Egmont Honey, Anchor, Justine's Cookies, Mnuka Doctor, RockitTM apple, and Silver Fern Farms. The purpose of the event is to emphasise the unique relationship that New Zealand farmers have with the land and sea; a partnership based on care and respect, and an innate awareness that when nature flourishes, so do we all. During the week-long event, visitors will be able to taste the available brands.
New Zealand is a world-class leader in the food and beverage sector and a reliable provider of high-quality goods and ingredients to more than 140 nations. The country's nutrient-rich soil, lush pastures, moderate temperature, and pristine beaches, along with the care, attention, and experience of its producers, yields incredibly flavorful food and drink.
Commenting on the event, New Zealand's Trade Commissioner for the Middle East and Africa, Ahmad Zakkout, said, "We are delighted to bring Taste New Zealand Week to Saudi Arabia for the very first time to showcase our premium products to local consumers, and to do so in partnership with the leading Hypermarket LuLu. New Zealand is endowed with enormous natural resources, which, when coupled with our great concern for people and place, results in really exceptional food and beverages that customers throughout the globe can rely on."
Since 2009, LuLu has provided Saudi Arabian customers with a diverse and unique assortment of items from across the globe. Shehim Mohamed, Director of Lulu Hypermarkets in Saudi Arabia, commented on the chance to display premium New Zealand goods to their clients: "We aim to give our customers a selection of items that not only taste excellent, but are also created with the finest quality ingredients. New Zealand goods provide just that, and we are happy to have them as part of our portfolio - we eagerly await customer feedback."
More than half of the food produced in New Zealand is exported, providing millions of people with safe, flavorful, nutritious, ethical, and premium-quality food and beverage items. New Zealand farmers have accumulated generations of expertise and experience, allowing them to extract the finest from nature.
The very transparent and stringent food safety system in New Zealand, which is administered by the New Zealand government, comprises food safety legislation that apply to the whole food manufacturing supply chain. It guarantees that food is safe to consume, that risks are recognised and controlled, and that New Zealand's reputation for food safety is maintained.