BabyChakra Enters the Babycare Category with New Range of Products
- May 27, 2022
- FMCG HORECA BUSINESS
BabyChakra, India’s top parenting platform has launched India’s first phenoxyethanol, artificial fragrance-free & organic actives baby range co-created with mothers and doctors. With this launch, BabyChakra aims to be a care partner of choice for a million moms by the end of 2022.
The brand has announced the launch of 14 new products spanning across a vast range of Baby Care products. These products have been created with the input of mothers and doctors to meet the needs of today’s savvy parents who are consciously selecting not just natural but made with organic l products for their babies. All the products in this line are designed to be gentle and light on babies’ hair & skin, and the line is clinically tested in third-party labs, dermatologically tested, and certified safe by International Agencies such as Made Safe and accredited Indian bodies.
This range of 14 Products is vegan, cruelty-free, free from all toxins and nasties, and made with 100% natural & certified organic ingredients. The new products include Moisturizing Baby Body Wash, Natural Strengthening Baby Shampoo, Bamboo Water Based Wipes, Strengthening Baby Hair Oil, Nourishing Baby Massage Oil, Organic Coconut Oil, Natural Diaper Rash Cream, Natural Mosquito repellent Spray & innovations such as a Nourishing Lip Balm Duo for mom & baby, Natural Foaming Hand Wash, Natural Vapor Patch, Mosquito Repellent Patch, Tummy Relief Roll on & After Bite Roll on.
Naiyya Saggi, Co-Founder, Good Glamm Group and Founder & CEO, BabyChakra said, “At BabyChakra, we believe Indian moms and babies deserve nothing but the very best. We are proud to be India’s 1st BabycareBrand, which is truly toxin-free and has no Phenoxyethanol & Artificial fragrances. We are also made with certified organics & naturals and hence our products are not just safe but nutrient-dense with third-party labs clinically certifying our safety & benefits. The best part is that we co-create each product with moms and doctors from across India so with their participation and oversight at every step, we ensure we truly meet our commitment of “Care Comes First” for every family that chooses and prefers us.”
In August 2021, BabyChakra was acquired by MyGlamm (Parent Company – The Good Glamm Group) to build India’s largest parenting platform and invest Rs. 100 crores in Mom-Baby Content-to-Commerce in the next 3 years. Since then, BabyChakra has been working on this shared vision and made a bold move with its first acquisition in March 2022 with Tinystep. This strategic move was made with the aim to expand BabyChakra’s regional footprint across 9 new languages in India with a target to reach 75 million moms by the end of 2022. Now with the content and creator stack, BabyChakra’s foray into DTC babycare products is a step towards achieving the goal they have set out as a brand.
The baby care products market in India is poised to grow by $10 billion during 2021-2025, progressing at a CAGR of over 14 percent during the forecast period. The market is driven by an increase in internet penetration and online availability of baby care products and the growing number of nuclear and single-parent families.